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Promotional walls are a great idea for promoting a company in a place where you have to fight for the attention of customers with many entities with the same goal. However, although we are dealing with highly valued solutions, a certain group of their buyers complains about the limitations of simple advertising walls in their form. Fortunately, they can also count on a solution that will meet their expectations. They are modular stands, which consist of more than one element, and thus combine the readability and originality of the advertising display.
When to decide on modular stand?
Modular stands are solutions as if created for innovative companies. If we want to offer customers non-standard solutions, more and more often we also need to promote them in a non-standard way by escaping from schemes. A simple advertising display, though graceful and legible, may not be sufficient, and the modular stand is a great alternative for it.
Of course, this does not mean that modular press stands cannot be used also by entities that offer standard solutions. The advantage of this type of exhibition stands is above all high quality, interesting form and aesthetic values, so their very application can influence the perception of a given company as a prestigious entity and worth interest. Therefore, it is worth considering modular stands both at trade fairs and thematic conferences. Nothing prevents you from investing in them in order to present important content at the company's headquarters.
What are the advantages of modular stands?
The biggest advantage of the modular exhibition stand seems to be its extremely attractive appearance, breaking with the convention of simple advertising walls is not the only advantage of this solution. For many companies, not only the attractiveness of the advertising message is important, but also the low level of complexity of the structure, and modular stands are close to ideal in this respect. Although they consist of several elements, and these often have a different character, modular stands have the advantage that they can be easily transported. Laying them out and preparing for presentations is also not a complicated task, so you do not need to organize a special team that will oversee this process.
One cannot underestimate the fact that modular stands are offered in many sizes and various forms. Their manufacturers try to ensure that the offer they prepare includes both typical solutions and those that are difficult to define as standard. Thanks to this, the implementation of even the most original exhibition concept is not a problem, and the customer interested in a less typical option does not have to order it on an individual order, which would significantly increase the cost of the project. As for less and more typical proposals, a lot of emphasis is also placed on the quality of modular advertising stands.
Modular stands are systems consisting of several components, for example cassettes with banner graphics and posts with bases, such as in the AERO wall or posts, graphics printed on foamed PVC with an attached iPad holder, pockets for leaflets, shelves and the like similar to the PANEL series. It all depends on your imagination and demand. It is possible to buy transport bags for both of the above mentioned types of walls. These are solid systems, designed for long-term or frequent use and doomed to advertising success. They have a 5-year or lifetime warranty depending on the choice. The advantage of these walls is the ability to repeatedly rearrange the layout of components or change their content, height of graphics.
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